Every six months somebody — a designer we like, a marketing consultant, a friend who runs a SaaS company — tells us our website is too long. They are wrong, but politely, and I want to explain why we leave it the length it is.
Most agency websites are short on purpose: a few headlines, a grid of logos, a contact form. The reasoning is that the real selling happens in the discovery call, and the website exists to get you to book the call. That is a defensible model. It is just not ours. We do not run discovery calls. We want the website to do most of the qualifying work, so that by the time somebody emails us we have already filtered, by tone alone, for the kind of client we are useful to.
Our website is long because the work is long. A Series engagement is twelve weeks of close, careful writing. A founder who is going to enjoy that engagement is also going to be the kind of person who reads a 600-word "about" page. A founder who bounces off this site at the second paragraph is — we have learned this empirically — somebody whose project would have gone badly anyway. The length of the site is not a marketing decision. It is a sieve.