A journal of working notes — slow, occasional, never automated.
We post about once a fortnight. The pieces are written by whichever member of the studio has something specific to say, and they are edited like client work. There is no newsletter, by design.
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Against the word "solutions"
A short essay about the most common verbal cul-de-sac in B2B copy, why it persists, and what to put in its place.
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On reading aloud
Why every piece of copy that leaves the studio is read out loud first — and why most teams skip the step that would catch most of their mistakes.
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Why our own website is this long
A note on writing your own studio site in long form when the prevailing wisdom is to keep it under 300 words a page.
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A naming sprint, walked through
Five days of a real naming engagement, in detail, with permission. What two hundred candidate names look like before you throw most of them away.